Creative Impulse brings together a multitude of graphic designers and artists such as Sagmeister and Nofrontiere who have their own rhythms and their own obsessions. In the final analysis a designer inevitably brings into play a conceptual awareness that compels reflection. So a voyage through his elective affinities also becomes a form of methodological recognition - a kind of Bildungsroman transformed into visual. This aspect is obvious from the book's inclusion of the sketchbooks and formal/design notes: they record the moments in which an intuition takes shape. The magical moment in design: giving shape to an idea.